Growth Letter #23
3 WAYS THIS LETTER CAN INSPIRE & HELP YOU GROW.
How I went from 0 to 5 coachees with no promo (60% conversion rate email template inside)
Start strong, finish stronger
Actionable growth tip: Make your customer the hero
Grab your cuppa coffee (or tea… or water. Whatever you fancy!)
This is a 6-minute read. Every word was written with care, by a human who's keen on helping you grow.
1. HOW I WENT FROM 0 TO 5 COACHEES (WITH NO PROMOTIONS)
There I was… having lunch with a millionaire.
I was asked the obvious question, “What do you do Ro?”
I answered with a long explanation.
She said: “I see. You're a marketing coach.”
(yes SHE - I hope your biased mind didn't assume it was a he!)
Me: “OK, I guess that's the short version.”
A few months after this encounter, I started my 12-week program, The GYM and I started using the word “coach.”
It felt right.
I never set myself on becoming a “marketing coach”.
It just happened.
Because it was what the program was about:
Coaching people on how to build a strategy, a sales funnel, and make a plan.
But why marketing group coaching?
From the start, I knew I wanted to have some sort of offer at the end of the 12-week program.
(I mean, I teach this to others, so I need to practice what I preach!)
But I wasn't sure what this looked like exactly.
I was sure I'd figure it out from the interactions with the group as the program was rolling.
(Your customers always hold the answer!)
And I DID figure it out.
By the end of the program, it was clear that the group wanted more.
So I created an offer page for a 6-month coaching program.
Because as much as my program gave them the foundation they needed - marketing is never a set and forget.
So at the end of the program, I sent a “simple” email (steal my template HERE) to let them know they could still work with me.
No follow-ups.
No hard sells.
No pushing.
60% converted (2 group coaching, and one one-on-one).
Then a week later, I got 2 more people enquiring about working with me.
When they saw my group coaching offer up on the site, they didn't even hesitate or ask questions - they simply booked.
So, I get to work with 5 incredible business owners for the next 6 months.
But again, why did they join?
Because of the trust I've built (as you'll see in some messages below.)
And because I nailed the offer.
So many small business owners feel lost and overwhelmed with marketing, But also lonely in this journey.
And it's hard to make huge investments when you're just getting started.
The price was right.
Oh, I have to introduce you to my awesome group!
Stephanie: Pronunciation Coach who's on a mission to help non-native speakers build their confidence when speaking American English
Pedro: A Senior Product Manager (PM) who's determined to help junior PM's never to be called junior again - by bringing them on a coaching program with him.
Alessandra: A pasta chef who creates incredible pasta dishes and culinary experiences.
Soraia: A designer and illustrator who has a gorgeous online shop with a personalized art wall.
And Claudia who is in my one-on-one coaching and is launching a holistic skin care brand.
BUT WHAT DOES GROUP COACHING LOOK LIKE?
*This* group works like this:
Every month we set the objectives and priorities for the month
I review and challenge them (we tend to want to do TOO many things - I make the group focus on what moves the needle)
We have 2 monthly group calls where we review the priorities they set for the month, so every two weeks they have to show progress #accountability
And every Tuesday and Thursday I open the business hours to ask any questions and give feedback. Depending on the questions I might reply within the thread or record a Loom with personalized feedback videos and/or tutorials!
HOW DOES THIS GROUP COACHING HELP?
It provides:
🚀 Marketing guidance and knowledge
🚀 Strategy
🚀 Community
🚀 Group support
🚀 Accountability
🚀 Focus
🚀 Clarity
🚀 Progress
🚀 Reassurance that they're on the right track - not wasting time on things that don't matter, but focusing on the things that do.
MY GROUP COACHING ONBOARDING PROCESS
Ok so someone makes a payment: what happens next?
They're immediately in the platform that I use to host my community: Heartbeat. They get to introduce themselves, chat, and meet the other people in the group
They get an email confirmation with a link to complete a questionnaire and another one to book an onboarding call with me
They get access to a private “Hub” where we share all the things relevant to their business
OK, I revealed all my BTS on group coaching!
Is group coaching something you've been considering for your business?
Do you have questions?
Fire away! I promise I will always reply!
2. START STRONG, FINISH STRONGER
But what's better than starting strong?
Finishing stronger 💪🏼
My 12-week program started with a welcome party, bonus content, and a ton of enthusiasm.
But I wanted to end with a bang 💥
So on our final call, I surprised everyone with a BIG reveal:
“You're all getting a free photoshoot in Lisbon!”
Their reactions were priceless!
And honestly - I live for these moments and this is WHY I want to be my boss.
So, last Friday we met at a studio close to Lisbon.
Everyone got professional photos taken that they can now use for their offers (some are re-doing their websites and others are launching).
And of course, everyone got pizza 🍕!
(It helps when your husband is a photographer AND a pizzaiolo 😎).
As Diana said: “It was the truffle on the top of the pizza.” 😂
I'm incredibly grateful for this group and can't wait to welcome the next one in September!
They're the heroes of this GYM story.
And all heroes deserve a prize 🏆
I was simply there to guide them!
3. ACTIONABLE GROWTH TIP: MAKE YOUR CUSTOMER THE HERO
I get annoyed when people tell me they're in business to make money.
Obviously, if you have a business you want to make money.
But you need to go back to the first principles:
You only have a business if you have customers
You only have customers if you're solving a problem
You're only solving a problem if you have the right offer for that problem
You only have the right offer for that problem if you truly understand your customer
See? It ALWAYS goes back to your customer.
They're always the hero in your story.
You're simply there to guide them and provide a solution.
How will you make the customer the hero?
By connecting emotionally and talking to them as someone who genuinely cares (in your marketing!)
By showing them what THEY GET, not what you offer
By making them feel extra special in every interaction with you
By going the extra mile (even if you don't have to)
By showing them how you can guide them and offer a solution to the problem they have (and showing proof that you're the right person)
Have this humble attitude towards business.
I assure you…
It pays off!
💁🏻 WHEN YOU'RE READY, THIS IS HOW I CAN HELP
🤙🏻 BOOK A STRATEGY CALL
Do you even need this? YES, but only if you:
Are not happy with the way things are going in your business and/or career
You're confused about what the next step in your business should be
You're not sure where to go from where you are
You know you're not attracting the right customers (if people are bargaining your prices - that's a big red flag)
Your business is not growing
Was it a yes to any of this? Then I “prescribe” you a strategy call.
After the payment, I'll ask you to fill a short questionnaire so I understand how I can support you.
We'll then hop on a 90-minutes Zoom call to create a strategy and plan together.
🏆 GROUP COACHING
I covered in depth what this is all about.
If you want to learn more, you can check it HERE.
Who is it for?
- Small business owners who already have a business and a good foundation in place, but are looking for marketing knowledge and accountability to keep making progress and improve their results.
The spots are limited.
💪🏼 THE G.Y.M.
Join the next G.Y.M. cohort: September 16th to December 2nd.
This is a 12-week marketing program that will help you build a marketing strategy, plan, and build a sales funnel.
Who's it for?
Small business owners who are just getting started with online business! By small business owners, I mean:
YOU, if still working for an employer, but secretly want to quit and have your business
YOU, if you have started your business recently and are feeling completely lost and overwhelmed with marketing
YOU, if you have been freelancing or have an offline business but want to move away from a time-for-money business model and need a new strategy for this
GYMers get a ton of personalised feedback and support from me, so the spots are very limited.
The best way to secure yours is by jumping on the waitlist HERE.
GYM "Waitlisters" will get a special discount and bonus.
