Hi, I’m Ro 👋
I help female service providers who are incredible at what they do, but are stuck trading time for money, build offers that scale their impact and their income (without burning out!).
I’ve spent the last decade building marketing teams, leading growth for companies across Europe and the USA, generating over €3M in revenue from marketing campaigns.
Now, I help ambitious service providers do the same — without the chaos, burnout, or endless guesswork.
Because overwhelm is not a badge of honor, and guessing is not a growth plan.
Manifesto
I aspire to be the female role model I didn’t get.
Someone who shows women how to build thriving businesses with strategy, servant leadership, and courage.
My work combines data, psychology, and heart — because growth isn’t just numbers; it’s mindset, systems, and the energy you bring to the table.
What I value
🤗 Caring
I’m deeply invested in my clients’ success
🛠️ Resourcefulness
There’s always a way!
🚀 Growth Mindset
Because progress beats perfection every time
🧩 Problem-Solving
Business growth is just creative problem-solving
❤️ Freedom & Family
Because the goal is to build a life you love, not just a business
5 fun facts about me:
1️⃣ I moved to Dublin at 26 — no job, no family, no friends. Just the belief that I could figure it out. It turned out to be the best decision of my life — it brought me some best things in my life. I still feel at home every time I land in Ireland
2️⃣ I once took a 9-month trip around the world — and came home with my first child as the ultimate souvenir
3️⃣ I was an extra in a Bollywood movie with Shahrukh Khan (IYKYK)
4️⃣ I speak English, Portuguese, and Italian — and I’ve lived in Portugal (where I’m from), Ireland, and Italy (and briefly in Thailand)
5️⃣ My husband and I make pizza every week (yes, every week!). It’s our favorite family tradition and the heart of our Friday nights
My growth journey
I didn’t start in marketing — I started by listening to customers.
That curiosity turned into strategy ideas, and those ideas turned into growth.
Soon, I was leading marketing departments, testing bold campaigns, failing, learning, and eventually smashing goals over and over again.
Today, I teach what I’ve learned. I help female service providers find clarity, build scalable systems, and grow without losing themselves in the process.
Nothing brings me more joy than seeing others succeed in their business, life, and relationships.
Denita Richardson, Customer Success
“One of Romana's superpowers is her ability to place others before herself”
Roberto Masala, Musician & Content creator
“A fantastic leader and mentor who provided me with invaluable guidance, advice, and knowledge with a real passion for all things marketing related.”
You’ll also find me mentoring in…
Program Manager + Head Coach, helping hundreds of women simplify their marketing and scale with clarity.
I host Marketing Hours inside the hottest club — helping brilliant female founders master marketing and growth.
Mentor for women stepping into leadership, visibility, and strategic growth
If you’re done doing “all the things” and ready for strategy, structure, and systems that scale, then this is the place to be.
And if you’re ever in Lisbon, we can always talk strategy over pizza and wine 🍷