Go from fully booked to scalable (without burning out or starting from scratch).

Build your signature offer, clarify your message, and scale with structure, not stress.

The GYM is a 6-month high-touch marketing program for service-based women who’ve mastered delivery and are ready to scale sustainably. You’ll get a personalized strategy, weekly accountability, and the clarity to grow your business like a CEO — not just a service provider.

Spots open soon! Waitlisters get early access and bonuses.

Finally, a GYM membership you’ll actually use.

Because this one was built for women who’ve outgrown DIY strategies — and are ready for structure, support, and scalable growth.

Imagine having a marketing coach in your corner who…

🙌 Helps you refine your offer and marketing strategy (no cookie-cutter templates).
🙌 Gives you personalized feedback as you implement, so you stop second-guessing and make real progress
🙌 Guides you as you elevate your CEO identity and lead your new business with clarity and confidence
🙌 Keeps you accountable with weekly calls and emotional support that meets you where you are
🙌 And surrounds you with a tight-knit circle of women who get it - ambitious, heart-led, and done with doing this alone

(It’s like a gym, but for your business growth, and your CEO confidence.)

Inside The GYM, you’ll refine what’s working, release what’s not, and design a business that grows beyond your calendar.

GYM stands for Grow Your Marketing.
But you’ll also Grow Your Mindset — and ultimately, Grow Your Money.

👉 Join the waitlist and surround yourself with women scaling with structure — not stress.

Real talk: Being an entrepreneur is amazing — but it’s also really freaking hard.

Especially when your calendar is full… but your growth feels capped.

You’ve built something incredible — clients who love you, consistent income, and a reputation that speaks for itself.
#goals

But if you’re honest, it’s starting to feel a little too heavy to hold.

😩 You’re fully booked but stuck in 1:1 mode — and your time no longer scales
😩 You’ve got too many ideas and no clear strategy to prioritize what’s next
😩 You want to grow your brand — but you’re buried in client work
😩 And the thought of creating something new? Equal parts exciting and overwhelming AF

You don’t need another course or a quick fix.
You need a structure that helps you turn your expertise into a signature offer — and a marketing strategy that makes it sell itself.

You can absolutely do this.
You just need strategy, structure, and support that meet you at your level — not another starter course.

(That’s exactly what The GYM gives you.)

Spoiler alert!

Yes — marketing can be easier.
And no — growth doesn’t have to come at the expense of your time, energy, or joy

You don’t need more hacks.
You need refinement, structure, and support to take what’s already working — and make it scalable.

Inside The GYM, you’ll master four things every established service provider needs to grow sustainably:

✅ A clear strategy that aligns with your next stage of growth
✅ A signature offer that scales your impact — not your hours
✅ Consistent accountability so you actually implement (and finish what you start)
✅ A simple structure that keeps you focused on what moves the needle

You’ll have me as your coach — helping you connect the dots, refine your marketing, and build momentum that lasts.

🚨 Only 6 spots available for the January cohort.
Join the GYM waitlist now for early access and exclusive bonuses — before doors open to the public.

What’s included in the GYM: A 6-Month Marketing Accelerator for Service-Based Women Ready to Scale with Structure

Cohort 3 starts January 2026!
Go from 1:1 “jail” and stretched thin to scalable, structured, and in control.
Over six months, you’ll design your signature offer, build your marketing ecosystem, and create the systems that support your next level of growth — without working more hours.

🏗️ Phase 1 (Weeks 1–5): Strategy & Clarity

We start at the top — your vision.
Because before you scale, you need to know what you’re climbing toward.

Then, we’ll design the offer that becomes your vehicle to get there — the signature program, service, or experience that scales your impact and supports the lifestyle you actually want.

We’ll cover:

A clear Mountain Top Vision for your business and lifestyle
Your Signature Offer: designed around your genius, lifestyle, and scalability goals
Messaging and positioning that make your offer unmistakably yours
A refined Ideal Client Profile — built around your offer, not the other way around
Your personalized marketing strategy mapped with my C.A.R.E. Framework → Captivate, Amaze, Ready, Enthusiastic
Core values and non-negotiables that shape your CEO identity and business model

Each module includes practical exercises + AI prompts to help you reflect, refine, and implement faster — because clarity is useless without action.

🚀 Phase 2 (Weeks 6–12): Implementation Sprint

This is where vision meets execution. You’ll build and launch your offer step by step, with real-time support and personalized feedback from me.

You’ll work on:

Designing your irresistible lead magnet that attracts your ideal client and connects naturally to your signature offer
Setting up the email automations that nurture leads and move them toward conversion
Crafting and validating your signature offer — get your first beta testers and collect testimonials that build proof and momentum
Writing and optimizing your sales pages so they convert with confidence
Planning your signature launch event — live or evergreen
Creating and automating your nurture sequences and workflows for seamless delivery
Designing and implementing the customer journey to increase retention and referrals

AI shortcuts at every step — from landing pages to email sequences — to help you implement faster without sacrificing quality.

🌟 Phase 3 (Weeks 13–19): Launch & Visibility Strategy

This is where the world learns about your offer. In this phase, you’ll plan, host, and promote your launch event while building a personalized visibility strategy that amplifies your reach and attracts the right clients.

Forget cookie-cutter launch plans or one-size-fits-all visibility advice.
We’ll create a custom approach that matches your stage, audience, and goals. Here’s how we’ll do it:

Plan and host your signature launch event — live or evergreen, tailored to your offer and audience
Build a personalized visibility strategy that fits your strengths, audience, and capacity
Audit your current visibility assets — from your email list to social presence — and identify the fastest wins for your launch
Choose the right mix for you — whether that’s ads, collaborations, podcasts, or reactivating your existing list
Create a repeatable visibility rhythm that builds trust and authority beyond the launch
Use AI and automation to simplify your promotion and free your time for connection and conversions

By the end of this phase, you’ll have launched your offer with the right visibility strategy — one that amplifies your results and feels aligned with your energy and business model.

🔁 Phase 4 (Weeks 20–24): Systems for Sustainable Scaling

This is where you step fully into CEO mode — and turn everything you’ve built into a business that runs smoothly, consistently, and profitably.

You’ve clarified your vision, launched your offer, and proven it works.

Now it’s time to stabilize and scale with systems that support you — not the other way around.

Here’s what we’ll do together:

Performance dashboards & KPIs - know exactly what’s working, what needs attention, and where to focus your energy
Sales systems & client pipelines → predictable revenue through streamlined tracking, follow-up, and conversion optimization
Client experience flows → onboarding, delivery, and retention systems that wow your clients and free your time
Team & delegation structures → define what stays on your plate, what gets automated, and what gets delegated
Automation + AI integration → scale efficiently while staying present in the parts of the business that light you up

By the end of this phase, you’ll have more than a marketing system — you’ll have a scalable business ecosystem that gives you clarity, capacity, and creative freedom.

You were never meant to do this alone.

In The GYM, you get structure, accountability, and real partnership.
I don’t just teach — I walk beside you through the entire process.

✔ I care that you make progress.
✔ I care that you implement.
✔ I care that you never feel lost or stuck.
✔ And yes — I’m right there with you, every single week.

What to expect inside the GYM

Every Monday
A new module drops with clear, actionable lessons. Includes AI prompts + GPTs to help you implement faster and smarter.

Every Wednesday
Live call with me and/or a guest expert. Workshops, Q&As, messaging reviews, mindset resets, and more.

Every weekday
You’ll have access to me inside our private chat (on Heartbeat).
Ask questions. Share updates. Get feedback. Stay on track.

Throughout the program
Tutorials + done-for-you templates unlocked during implementation weeks
12-month access to all materials — come back anytime when you need a reset

You’re not just joining a program.

You’re stepping into a partnership — one where your growth, results, and momentum actually matter.

Student’s love 🫶 and results

Their words, not mine

Sandra | Founder Português Connect

“I urgently needed a structured plan. The GYM gave me clear strategies, actionable steps, and the tools to move forward confidently. It’s been transformative for organizing my business and communicating effectively.”

Pedro Ganço | Founder of PM Club

“This course has been by far one of the best investments I've ever made.

I feel you just saved me one or two years (or more) worth of Google and solitaire despair that would likely end up in yet another project archived.

I am so so grateful for having stumbled upon the GYM and now seeing my project come to life with all the tools and knowledge you gave me. Love the structure and pace of the GYM, contents, knowledge share, and especially your accountability and hands-on approach!”

Stephanie Pampel | American Accent & Communication Coach

“I am so incredibly grateful I found this program and Romana when I did.

I honestly would have probably given up by now if it hadn't been for her constant support and encouragement. She has become so much more than just a marketing coach and teacher for me.

I consider her to be one of my biggest supporters and motivators in my entrepreneurial journey, which can be incredibly difficult and lonely at times.”

Nina | Content Wizart

“Before joining, I was completely lost. My industry shifted, and my plan felt pointless. From our first conversation, Romana cut through the chaos and showed me a direction that felt better than what I’d imagined. This isn’t a generic course—the structure and deep work pushed me to think differently and finally get clarity. Romana is that rare mix of strategic and intuitive. I also walked away with a real network—colleagues, clients, friends. If you’re feeling stuck or overwhelmed, this is for you.”

Cláudia Pinto | e-Commerce

“I recently completed The GYM, and it exceeded all my expectations.

I've learned a lot from all her experience as a Head of Marketing; she definitely knows how to guide you, giving you the right knowledge for a successful strategy for your product or service. It's a must-have program for anyone looking to boost their business or professional growth.”

Emma Ruiz | Therapist and Mindset Coach

“Best strategy & mindset program I’ve done. In 3 months, I implemented more than in the past 9 years - email workflows, a freebie, and new tools. I’m finally launching my signature offer with confidence.”

What they say about working with me…

Real Accountability. Built on CARE.

This isn’t another self-paced course you’ll never finish.
It’s a personalized, coach-led experience designed to help you follow through — and actually get results.

I built The GYM around my core value: CARE.
Because I genuinely care about your growth.
Your progress. Your momentum.

You’re not just another name in a big cohort.
I’ll check in on you. I’ll follow up.
And yes — if I see you ghosting, I’ll DM you. 💁🏻‍♀️

Because here’s the truth:

🧠 Only 5–15% of people complete self-paced online courses.*
That’s why The GYM is intentionally small, hands-on, and high-support.

Like in sports, people don’t thrive from information alone — they thrive with a coach.
Someone who keeps you accountable, guides your next step, and celebrates your wins along the way.

Because strategy is powerful.
But accountability? That’s where transformation happens.

*Source: eLearningIndustry.com

5 irresistible bonuses made for YOU

You’ll never feel lonely, lost, or overwhelmed again.
Because in The GYM, no one gets left behind.

You’ll have me (Ro) and an incredible group of GYMers by your side — cheering you on, keeping you accountable, and helping you reach your next level.

2-hour strategy call + personalized business audit

(Only for the first 3 who join from the waitlist!)

Once you enroll, you’ll receive a short pre-call questionnaire so I can learn about your business or idea.

Then we’ll hop on a private 2-hour strategy call (valued at €497) where I’ll:

✔ Walk you through a personalized business audit
✔ Share strategic insights tailored to your goals
✔ Give you immediate, actionable steps to amplify your results

⚡ This bonus is exclusive to waitlisters (and only available to the first 3 who join).

Leadership Alignment Session

Scaling your business requires a new way of thinking, leading, and making decisions.
In this bonus session, we’ll identify what’s holding your growth back — and align your focus, confidence, and communication to your next-level goals.
It’s not about working harder; it’s about leading smarter.

Heartbeat Community Access

Get immediate access to our private community space on Heartbeat, where you can:
✔ Ask me questions during business hours
✔ Share drafts and get personalized feedback
✔ Connect with other ambitious founders who get it

It’s accountability, support, and connection — all in one place.

Custom Marketing Resources (Created Just for You)

During implementation weeks, my team and I create tailored tutorials and templates based on what you need in real time.
No fluff. No cookie-cutter templates.
Just practical, personalized resources to help you implement faster and smarter.

Live weekly Q&A's, Workshops, and Masterclasses with me or with guest experts

Each week, we’ll meet live for a high-value session focused on:
→ Messaging, content, SEO, systems, mindset, AI… and more
→ Guest experts and surprises (because I LOVE to surprise & delight 😏)

All included. No extra cost.
Just pure value to get you across the finish line — faster.

Cohort 1&2 were filled with incredible surprises. My motto is “surprise and delight” - ALWAYS!

This program will give you the accountability and push you know you need!

🤔 But... Do I really need this?

Let’s find out.

The GYM was made for women who are done with spinning their wheels and ready to make real progress, with real support.

It’s for you if you…

Feel stuck or uncertain:

You’re just getting started and feel all over the place
You have a business idea but aren’t sure how to bring it to life
You’re not sure what your next move should be
You feel like something’s off but can’t quite pinpoint it

Are tired of trading time for money:

You’re stuck in a service model that doesn’t scale
You’re ready to create a core offer that’s actually sustainable
You want a sales funnel, but have no idea where to start
You don’t even have a landing page yet (and it stresses you out)

Struggle with follow-through:

You have a million ideas, but rarely finish what you start
You tend to abandon courses halfway through
You get overwhelmed by “all the marketing stuff”
You’re finding it hard to be consistent — online or off

If you’re nodding to any of these, the GYM was literally made for you.

You’ll get structure.
You’ll get strategy.
You’ll get support (from me + a small group that’s all in).

So you can finally move from stuck to scalable.

“I had already tried to create a marketing strategy several times, but it always felt like a thousand puzzle pieces I couldn’t put together. Ro goes through the essentials step-by-step and actually builds it with you.”

My personal guarantee to you

By the end of the GYM, you won’t just know what to do —
you’ll have actually done it.

Here’s what you’ll walk away with:

💪 A marketing strategy that aligns with your strengths and vision
💪 A signature offer you feel proud (and excited!) to sell
💪 A complete sales funnel with messaging, emails, and automations
💪 A plan that fits your life and goals
💪 Confidence to start running ads or delegate with clarity
💪 A repeatable system you can build on month after month
💪 More momentum than you’ve had in years

Yes, you’ll also get:
🍕 Pizza chats to celebrate wins
🎉 Surprise moments along the way
🔥 And a huge dose of “holy sh*t I actually did it”

Because this isn’t just about building your business — it’s about becoming the CEO who knows exactly where she’s going (and how to get there).

Get ready to do in 6-months

what you couldn’t do in YEARS!

About your coach

Fractional Head of Marketing

• Full stack marketer

• 360º marketing approach

• Holistic approach to marketing

• Fractional Head of Marketing • Full stack marketer • 360º marketing approach • Holistic approach to marketing •

Olá from Portugal 🇵🇹

I’m a Fractional Head of Marketing, full-stack strategist, and founder of the GYM — a program born from my frustration with one-size-fits-all courses that offer zero support once you buy.

I’ve spent the last 10+ years building marketing departments from scratch and generating millions in revenue — and now, I help female founders, service providers, and educators grow businesses they love (without burning out or going broke).

I bring a 360° marketing view — because I’ve done it all:

Strategy & planning
Funnels & automations
Content & SEO
Paid ads & campaigns
Team building & systems

And I’m obsessed with getting sh*t done — not just teaching theory.

The GYM blends everything I know into a high-touch, step-by-step experience that finally gives you what’s missing from all those digital courses: real structure, real support, and real results.

5 fun facts about me (because I’m not just strategy + spreadsheets)

My husband and I cook homemade pizza every Friday, and it started as a way to keep us sane during the pandemic
I’m raising two boys and teaching them to be kind, curious, and feminists
I once took a 9-month trip around the world — and brought home the best souvenir: my eldest son
I was once an extra in a Bollywood movie with Shahrukh Khan (IYKYK)
I’ve lived in Portugal, Ireland, and Italy — and speak English, Portuguese, and Italian fluently

Some brands I work(ed) with & for

Don’t let these doubts get in the way of your growth commitment!

Don’t fall on the “time” trap! YES, you do have time. You can always make time to the things that matter to you. You may need to readjust some things, but you can MAKE time for a program that will help you save time and grow!
It is if:
- You have a business idea for a service, and you know you need marketing support
- You have a business where you keep trading time for money, but you feel lost where to start a scalable business model
You can - honestly, there’s nothing you can’t do. But how long will it take you to figure out all the marketing things? How many times do you feel lost and confused? How many times did you try to do a marketing strategy without knowing where to actually start?

I love this Chinese proverb: "The best time to plant a tree was 20 years ago. The second best time is now.". Now replace plant a tree with start a business. There’s no such thing as the best time to start. The best time is now and waiting is a waste of time. Don’t take away from people the opportunity to receive your unique gift: YOU & what you have to offer
This is why before we even start I’ll offer you an audit of your idea. Don’t worry - we got this :)
And this is why I offer you a business audit before we get started. I got your back.

Some questions people have been asking

12 months total so you can go back and replay as many times as needed.
About 2 hours a week. Each Monday I’ll drop a new module and an exercise. Then on Wednesday, we’ll have a live class. Throughout the week, during business hours you can ask any questions!
PLENTY! I’ll be available during business hours to answer your questions and there will be a live call every Wednesday!
The first Module will drop on September 29th
I don’t want you to find an excuse to opt out. You’re getting in the G.Y.M. because you’re fed up of wasting time and want to make real progress. I don’t offer refunds, because if you follow the program you will get all the deliverables: A strategy, a plan, systems, and a funnel.

With this program, you’ll enter the zone…

The NO BS EXCUSE zone! You WILL get sh*t done!

Set yourself up for success with marketing knowledge and the right business mindset.

That dream you’re after?
Claim it. NOW.

Ready to grow your business — for real this time?

You’ve been collecting ideas, signing up for freebies, taking courses…
But you’re still not where you want to be.

That’s not because you’re lazy.
It’s because you’ve never had the right structure, support, and accountability. Until now.

Inside the GYM, you’ll get a strategy that actually fits your business, a coach who won’t let you hide, and a small group that’s growing right alongside you. And with only 10 spots available, this round will sell out.

Cut the excuses. It’s time to get your idea of the ground and make real progress in your business.