THE GYM: FOR FEMALE FOUNDERS MAKING A PIVOT IN THEIR BUSINESS
That next business idea you keep thinking about? It's time to build it.
The GYM is a marketing mentorship program for women pivoting to a new offer. You'll get the strategy, accountability, and AI-powered tools to make your idea actually happen.
3 founding spots remaining at €500/month — rising to €777
Nina | Content Strategist
"Before joining, I was completely lost. My industry shifted, and my plan felt pointless. From our first conversation, Romana cut through the chaos and showed me a direction that felt better than what I'd imagined. This isn't a generic course — the structure and deep work pushed me to think differently and finally get clarity."
Stephanie Pampel | American Accent & Communication Coach
"I honestly would have probably given up by now if it hadn't been for her constant support and encouragement. She has become so much more than just a marketing coach and teacher for me."
WHY YOU’RE HERE
Built for women in transition.
You've been thinking about this for a while. The new direction. The offer you know is in you. The business that actually fits the life you want now — not the one you built five years ago.
And now you're in the messy middle.
You know what you have isn't what you want anymore. But what you do want? That's still blurry. You've got ideas (maybe too many?) and no clear way to figure out which one is actually worth building.
Some days you feel excited. Other days you wonder if this is even worth pursuing.
You've Googled "how to launch an online business" more times than you'll admit. You've downloaded the freebies. Started the courses. Maybe even bought a domain name that's still sitting there, empty.
Here's what nobody tells you about making a pivot: the hardest part isn't the strategy. It's doing it alone. It's not having anyone to say "yes, that idea has legs — here's how we build it" or "no, stop overcomplicating this — here's your next step."
You don't need more information. You need a plan that's actually yours, a mentor who gets where you are, and the structure to move forward even on the days it feels terrifying.
THIS IS FOR YOU IF
You run a business and want to build something new alongside it.
You're serious, you show up, and you're ready to commit to implementation — not just intention. You want real strategy and accountability — not another course collecting dust.
THIS NOT IS FOR YOU IF
You're still deciding whether you want a business at all. You want a plug-and-play template or a course to watch on your own schedule. This membership requires presence, commitment, and consistent follow-through. You want someone to do it for you — The GYM is built with you, not for you.
What you'll build inside The GYM
The GYM is an ongoing membership with a minimum 6-month commitment. You'll move through four phases at your own pace — with weekly coaching, daily access to me, and AI-powered tools at every step.
🏗️ Phase 1: Strategy & Clarity
Before you build anything, you need to know exactly what you're building and who it's for.
Your Mountain Top Vision — the business and lifestyle you're actually working toward
Your signature offer — designed around your expertise, your goals, and your life
Messaging and positioning that make your offer unmistakably yours
Your marketing strategy mapped with my C.A.R.E. Framework
🚀 Phase 2: Build & Implement
This is where we stop planning and start making. You'll build everything step by step with my feedback in real time.
Your lead magnet — designed to attract the right people and connect to your offer
Email automations that nurture and convert
Your sales page — written, reviewed, and optimised
Your signature offer validated with beta testers and real testimonials
🌟 Phase 3: Launch & Get Visible
Your offer is ready. Now the right people need to find it.
A launch plan tailored to your audience and energy — live, evergreen, or hybrid
A personalised visibility strategy — email, collabs, content, ads, or a mix
An audit of your current assets so we find the fastest wins first
A repeatable visibility rhythm that keeps working after launch day
🔁 Phase 4: Systems & CEO Mode
You've launched. Now we stabilise and build the systems that let you run this like a CEO.
Dashboards and KPIs so you always know what's working
Client pipelines and sales systems for predictable revenue
Onboarding, delivery, and retention flows that free your time
Automation and delegation structures so you stay in the parts that light you up
What a week inside The GYM looks like
Every Monday
A new module drops with clear, actionable lessons. Includes AI prompts and custom GPTs so you implement faster — not just learn more.
Every Thursday
Live coaching call with me (and occasional guest experts). Strategy sessions, messaging reviews, hot seats, mindset work — whatever the group needs that week.
Every weekday
Direct access to me inside our private Heartbeat community. Ask questions, share drafts, get feedback. You're never waiting a week to get unstuck.
Throughout your membership Tutorials, templates, and resources created based on what the group actually needs — not pre-recorded filler. You have full access to everything for as long as you're a member. When your membership ends, so does access.
You’re not just joining a membership & program.
You’re stepping into a partnership — one where your growth, results, and momentum actually matter.
Student’s love 🫶 and results
Their words, not mine
Sandra | Founder Português Connect
“I urgently needed a structured plan. The GYM gave me clear strategies, actionable steps, and the tools to move forward confidently. It’s been transformative for organizing my business and communicating effectively.”
Pedro Ganço | Founder of PM Club
“This course has been by far one of the best investments I've ever made.
I feel you just saved me one or two years (or more) worth of Google and solitaire despair that would likely end up in yet another project archived.
I am so so grateful for having stumbled upon the GYM and now seeing my project come to life with all the tools and knowledge you gave me. Love the structure and pace of the GYM, contents, knowledge share, and especially your accountability and hands-on approach!”
Stephanie Pampel | American Accent & Communication Coach
“I am so incredibly grateful I found this program and Romana when I did.
I honestly would have probably given up by now if it hadn't been for her constant support and encouragement. She has become so much more than just a marketing coach and teacher for me.
I consider her to be one of my biggest supporters and motivators in my entrepreneurial journey, which can be incredibly difficult and lonely at times.”
Nina | Content Wizart
“Before joining, I was completely lost. My industry shifted, and my plan felt pointless. From our first conversation, Romana cut through the chaos and showed me a direction that felt better than what I’d imagined. This isn’t a generic course—the structure and deep work pushed me to think differently and finally get clarity. Romana is that rare mix of strategic and intuitive. I also walked away with a real network—colleagues, clients, friends. If you’re feeling stuck or overwhelmed, this is for you.”
Cláudia Pinto | e-Commerce
“I recently completed The GYM, and it exceeded all my expectations.
I've learned a lot from all her experience as a Head of Marketing; she definitely knows how to guide you, giving you the right knowledge for a successful strategy for your product or service. It's a must-have program for anyone looking to boost their business or professional growth.”
Emma Ruiz | Therapist and Mindset Coach
“Best strategy & mindset program I’ve done. In 3 months, I implemented more than in the past 9 years - email workflows, a freebie, and new tools. I’m finally launching my signature offer with confidence.”
What they say about working with me…
You were never meant to do this alone.
This isn't a self-paced course you'll never finish. The GYM is intentionally small, hands-on, and high-support.
I'll check in on you. I'll follow up. And yes — if I see you ghosting, I'll DM you. 💁🏻♀️
Because here’s the truth:
🧠 Only 5–15% of people complete self-paced online courses.*
That’s why The GYM is intentionally small, hands-on, and high-support.
Like in sports, people don’t thrive from information alone — they thrive with a coach.
Someone who keeps you accountable, guides your next step, and celebrates your wins along the way.
Strategy is powerful. But accountability is where transformation actually happens.
*Source: eLearningIndustry.com
How it works
What you get from day one:
Weekly live coaching calls with me
Daily access to me Monday–Friday inside our private Heartbeat community
AI prompts, custom GPTs, and templates at every phase
Tutorials and resources created in real time based on what the group needs
Step 1: Apply
Fill out a short application so I can learn about you, your business, and where you're headed.
Step 2: We talk
If it's a good fit, we'll hop on a call so I can understand your goals and make sure The GYM is the right next step for you.
Step 3: You're in
Once you join, you'll get a 1:1 onboarding call with me to map out your starting point and personalise your path through the program.
Get ready to do in just a few months
what you couldn’t do in YEARS!
My personal guarantee to you
If you follow the steps, show up, and do the work — within 6 months you will have built:
A marketing strategy aligned with your strengths, your vision, and your life
A signature offer designed to sell - not just sit on a page
A complete sales funnel - messaging, emails, and automations that connect and convert
A personalised visibility plan that makes sense for your stage of business
A repeatable system - so you always know what to do next
And I don't just hand you a roadmap and hope for the best. The GYM has accountability built into every layer - weekly coaching, daily access to me, check-ins, and yes, I will DM you if you disappear. I'm invested in your results, not just your membership.
Investment
The GYM is an ongoing membership with a minimum 6-month commitment.
Founding member rate: €500/month Only 3 spots remaining at this price before it moves to €777/month.
Here's what's included:
Weekly live coaching calls with me
Daily access to me Monday–Friday inside our private Heartbeat community
A 1:1 onboarding call to map out your starting point
AI prompts, custom GPTs, and templates at every phase
Tutorials and resources created in real time based on what the group needs
One client. One sale. One successful launch. That's all it takes to cover your entire investment — and everything after that is growth.
Serious growth requires commitment, and this is your invitation to show up fully for the results you want.
Olá from Portugal 🇵🇹
I'm Romana Siracusa — fractional CMO, growth mentor, and founder of The GYM.
I spent 15+ years building marketing departments from scratch, leading global campaigns, and helping founders generate millions in revenue. Strategy, funnels, content, SEO, paid ads, team building — I've done the full stack.
But I built The GYM because I kept seeing the same thing: brilliant, experienced women with real ideas — stuck. Not because they lacked talent, but because they didn't have the structure or support to turn what they know into something that works.
I know what a pivot feels like. And I know what it takes to get from "I think I have something" to "this is a business."
Inside The GYM, you get everything I've learned — applied to your business, at your pace, with me right beside you.
5 fun facts about me (because I’m not just strategy + spreadsheets)
My husband and I cook homemade pizza every Friday, and it started as a way to keep us sane during the pandemic
I’m raising two boys and teaching them to be kind, curious, and feminists
I once took a 9-month trip around the world — and brought home the best souvenir: my eldest son
I was once an extra in a Bollywood movie with Shahrukh Khan (IYKYK)
I’ve lived in Portugal, Ireland, and Italy — and speak English, Portuguese, and Italian fluently
Trusted by industry experts
Still not sure?
Don’t let hesitation get in the way of your next level.
"I don't have time."
You're busy. I get it. But if you keep putting this off, where will you be in 6 months? The GYM gives you structure that saves you time, not adds to it.
"I'm not sure the timing is right."
It never is. You either decide to start or you keep waiting. Six months from now, you'll wish you'd started today.
"I don't know if my idea is good enough."
That's exactly what the onboarding call and Phase 1 are for. We validate before we build. You won't waste time on the wrong thing.
Frequent questions
How does the membership work?
The GYM is an ongoing membership with a minimum 6-month commitment. You move through four phases at your own pace with weekly coaching and daily support. When your membership ends, so does your access.
What's the time commitment?
About 2–3 hours per week. New modules drop on Mondays, live coaching once a week, and you have daily access to me inside Heartbeat between calls.
What kind of support do I get?
Weekly live coaching calls, daily access to me Monday–Friday in our private community, a 1:1 onboarding call, and personalised feedback on your work throughout. This is a mentorship, not a course.
How do I join?
Apply through the application form. If it's a good fit, we'll have a call. Once you're in, you start with your 1:1 onboarding call within the first week.
Is there a refund policy?
No refunds. When you join The GYM, you're committing to doing the work. That's why there's an application process — I want to make sure this is right for you before you're in.
What makes The GYM different from other marketing programs?
Most programs give you content and leave you alone. The GYM is a mentorship — you get personalised strategy, weekly coaching, and direct access to a fractional CMO who's built marketing systems for companies generating millions. Plus AI tools at every stage to help you implement faster. You're not watching videos and hoping for the best. You're building with someone in your corner.
That dream you’re after?
Claim it. NOW.
That idea you keep coming back to? Trust it.
You've been thinking about this long enough.
The pivot, the new offer, the business you know you're capable of building.
The GYM gives you the strategy to know what to do, the structure to actually do it, and a mentor who won't let you quit on yourself.
Three founding spots left at €500/month.