Grow Your Marketing

Grow Your Mindset

Unlock Your

Business Growth with the G.Y.M.

Full price €1497

€499/month
for 3 months

New group starts February 2025

Finally, a G.Y.M. membership you’ll actually use.

Imagine having an experienced marketing coach that won’t cost you a fortune.

A coach who helps you build a strategy & and the right offer for your business.

A coach that guides and provides feedback while you implement your plan.

A coach that supports your mindset and tackles limiting beliefs.

A coach that won’t let you quit until you see results and a supportive community cheering you on.

(Like a Gym, but for your business)

I'll be your Marketing coach, and together, we’ll make marketing easier, fun, and affordable.

G.Y.M. stands for Grow Your Marketing, but we’ll also Grow Your Mindset and ultimately - Grow Your Money!

Join a community of founders eager to bring their business (or business idea) to the next level.

Real talk: Being an entrepreneur is hard.

And marketing can be quite overwhelming!

You’re excited about your business journey.

Entrepreneurship is where growth and learning have no limits (except the ones you create!).

You get to be your own boss, make your schedule, and do what you love.

#goals

But then you have to dive into strategy and marketing.

You see all the work ahead and that overwhelming feeling kicks in.

Imposter’s syndrome creeps up.

You have a million questions about strategy, software, copy for your landing page (or what the heck is CRO and how do I do a landing page that converts?), and the list goes on.

“Can I really do this?”

Online courses provide some answers, but they only give you a small piece of the puzzle, leaving you lost and lonely, and that initial excitement starts to fade.

Did you ever wish there was someone to guide you, coach you, give you feedback, cheer you on, and refuse to let you give up?

Someone who could break things down for you in a clear, simple way?

Someone to show you the way so you don’t waste hours, days, or weeks trying to figure it all out?

Spoiler alert!

Yes, marketing can be easier.

No, it doesn’t have to break the bank.

Right now, you need 3 things to build and grow your business:

  • A strategy

  • An offer, a way to sell that offer, and a customer journey

  • Accountability, support, and the know-how to keep going!

And I’m here to help you with each one of them.

What’s included in the G.Y.M. 3-month membership

Cohort 2 will run from September 23rd to December 11th

Week 1 to 4: The Strategy

We’ll start from strategy because you CAN’T build a business if you don’t have clarity about what you’re building, who you’re building it for, and how you want people to perceive you.
Each lesson will come with exercises that will help you build your strategy.

  • Uncover your Zone of Genius

  • The 3 fundamentals: Why, Where & Define your values

  • If you talk to everyone, you’re talking to no one: Get clarity on your niche

  • Attract the right customers by defining your Ideal Customer Avatar (& why you should care?)

  • The simple question to ask to “find” customers

  • Positioning: How to set yourself apart and why you don’t have to worry about competition

  • Messaging: How to write copy like a pro

  • Design your core offer and the journey around that offer

  • How to build your marketing strategy with my C.A.R.E. framework: Captive, Amaze, Receptive and Enthusiasm

Week 5 to 9: Let’s Get Sh*t Done

Once your strategy is clear, it’s time to implement it. We’ll build your sales funnel from week 5 to week 9. Get ready to do some work!

  • Create an irresistible freebie

  • Setup your core offer - the one that people know you for

  • Create the landing page for your core offer

  • Define and create the sales & marketing tactics for that offer! Organic? Paid ads? Partnerships? Email marketing? Each business is unique and we’ll set this up for YOUR needs - not a one-size-fits-all strategy.

  • Setup the emails, the workflows, and the automation around your offers

  • Build your after-sale journey and increase the Lifetime Value of your customers

Week 10 to 12: The Growth Plan

Once your funnel is all set, it’s time to plan ahead! I’ll show you how to get things done each month and how to set your business for long-term success with systems for emails, content and so much more.

  • How to get visible online and in front of your ideal customers (SEO, Ads, Social Media)

  • How to sell online without fear

  • Develop an email strategy based on your customer lifecycle

  • Build a content calendar you can finally stick to (and how to use AI and automation to get things done!)

  • Build systems and automation for scalability

  • The easy way to plan for a year and get things done each month

What to expect in the 12 weeks:

✅ A new module with lessons + exercise on Mondays (44+ lessons total)
✅ Live workshops, masterclasses, and Q&A’s on Wednesday with me or a guest expert (12 live calls)
✅ Access to me on a group chat OR DM during business hours, every workday
✅ Access to tutorials & resources when we get to the implementation weeks (30+ resources + tutorials)

You have access to the videos & tutorials for a whole year, so you can go back and review as many times as needed.

A personalized program like no other out there!

Accountability like you never had before.

Other programs are built to set and forget (which is ok btw), but my brand is built on CARE! I care too much about your progress to drop modules and not care if you’re actually making progress. I’ll be checking in on you and ensuring you’re doing the work.

It’s THIS level of accountability you’ll get when working with me!

Student’s love 🫶 and results

Pedro Ganço | Founder of PM Club

“This course has been by far one of the best investments I've ever made.

I feel you just saved me one or two years (or more) worth of Google and solitaire despair that would likely end up in yet another project archived.

I am so so grateful for having stumbled upon the GYM and now seeing my project come to life with all the tools and knowledge you gave me. Love the structure and pace of the GYM, contents, knowledge share, and especially your accountability and hands-on approach!.”

Stephanie Pampel | American Accent & Communication Coach

“I am so incredibly grateful I found this program and Romana when I did.

I honestly would have probably given up by now if it hadn't been for her constant support and encouragement. She has become so much more than just a marketing coach and teacher for me.

I consider her to be one of my biggest supporters and motivators in my entrepreneurial journey, which can be incredibly difficult and lonely at times.”

Cláudia Pinto | e-Commerce

“I recently completed The GYM by Ro program and it exceeded all my expectations.

I've learned a lot from all her experience as a Head of Marketing, she definitely knows how to guide you, giving you the right knowledge for a successful strategy for your product or service. It's a must-have program for anyone looking to boost their business or professional growth.”

  • "This course is about learning by doing. And Romana is the best person to walk you through this journey. I love her energy!"

    Eli Sykora
    Czech-Republic | Founder

  • "Romana covers everything you need to create an effective marketing strategy, from deciding where you want to go and who your ideal client is, all the way through a step-by-step guide to how to grow your business. "

    Gabi
    USA | Copywriter

  • "Romana combined her expertise with a clear style to deliver content. The extra materials were of great help to do the initial reflections and to go through the planning phase of my business. By the end of this course, I was able to niche down and create a clear vision for my business."

    Beata Nyerges

  • "Romana is an expert, you will learn everything about online business from her :)"

    Agnes

    Hungary | Educator

  • "The course gave me a good, solid foundation for developing a marketing plan for my business. Even though I'm still in the beginning stages it got me thinking and planning for how I want to grow my business in the future."

    Laura

    USA | English Fluency Coach

  • “Several times before the course I had already tried to create a marketing strategy. I felt like I had a thousand pieces and didn't really know how to put them together. Ro goes through the essential topics step-by-step and creates the foundation for your marketing strategy with you. Also, she is such a lovely person to work with. Highly recommended!”

    Katharina-Maria
    Germany | Educator & Coach

  • "Great practical marketing tips in a very clear format for someone who is trying to build a business (online). The exercises offered make you ponder about and dig deeper into what you could do to help your business grow and the enthusiasm of Ro is infectious and just irresistible :) The live Q&A-s were great to clear doubts and to get personal input not just from Ro, but also from other people taking the course."

    Eva Maria
    Estonia | Author

  • "This course exceeded all expectations. Romana is knowledgeable, professional, and personable. She helped me to focus and narrow into my niche and Ideal Customer. I have direction and motivation to take my business to the next level."

    Brittany DiGesare
    USA | Therapist

  • "The course delivered a clear business strategy for female founders while removing the ‘overwhelm’ that often comes with a business startup. The course offered clarity and accountability, delivered with Romana’s incredible energy and passion."

    Carolann
    Ireland | Coach

What they say about working with me…

And save yourself several years of despair trying to figure out marketing and strategy all by yourself!

I care.

About you and your growth.

Did you know that the completion rate of online courses is between 5–15%*?

This is why I made this a program with a small group - not a self-paced course for the masses.

Like in sports, people thrive and progress if they have a coach who helps them perform, guides them, encourages them, and shows them the way to results.

*Source: The e-learningindustry.com

Confirmed powerhouse guests

Emily Claire

Emily is a copywriting queen
She’s the messaging genius behind big brands like Clue, Quandoo, and Storyarb.


She founded the hottest online community: The 10K Email Club! This club is for female founders who want to get emails out in their unique voices - every. single. week!

She’ll join us to review and give feedback on the copy for YOUR offer.

Cleelia Uudam Costa

Cleelia is serialpreneur who has built multiple successful businesses.

Alongside running her businesses, she now coaches female founders who struggle with their limiting beliefs.

She’ll join us to help you Grow Your Mindset, and give you strategies to unlock your true potential and STOP PLAYING SMALL.

She’ll also equip you with tools to deal with the mindset challenges we all face as business owners!

Amylee Silva

Amylee is another serialpreneur, but her core business is her marketing agency!

She’s the founder of SEO is my happy and she’s helped hundreds of businesses get visible online, which resulted in sales and growth!

She’ll join us to share the strategies she uses in her agency to help her clients become visible online!

Quick tip: SEO (Search Engine Optimisation) is not just for Google!

6 irresistible bonuses made for YOU

You’ll never feel lonely, lost, overwhelmed, or confused again.

Ro and the GYMers are here to the rescue!

In our G.Y.M. no one gets left behind.

1. A personalized audit of your business (or business idea)

***ONLY FOR THE FIRST 5 TO BOOK.****
When you sign up I’ll send you a questionnaire to learn more about your business and offer you a 90-minute complimentary call (I charge €249 for these calls) where I’ll share the audit results and suggest quick solutions you could immediately implement to help you improve your results.

2. An audit of your mindset

Yes, you read that right.

In business, mindset is far too important so this can’t be neglected.

We’ll assess whether you’re in the right growth mindset, and if not, I’ll give you some tools and resources to help you improve it.

If you believe you can, you can. If you don’t, you don’t.

I care about your success so we need to work on mindset too!

3. Heartbeat 💗 access to ask questions

You’ll be added to Heartbeat (if you’re not familiar it’s the platform where everything will live - community, the videos, the resources, the events). On work days, during the whole 12-week program I’ll open business hours and be available to answer any questions AND offer you feedback on your work.

4. Access to a community with other like-minded people

And you won’t be alone in Heartbeat. There will be a group of like-minded entrepreneurs like you. You’ll learn from each other. You’ll cheer each other on. Your marketing journey will never be the same!

5. Marketing resources for small businesses - done for you as you need

When we get to the implementation week, we’ll be hands-on implementing your plan, and my team and I will create instructional videos that you NEED which will train you and guide you through implementation. No other program out there is this personal or helpful!

6. Live weekly Q&A's, Workshops, and Masterclasses with me or with guest experts

On top of the Heartbeat chat, every week, during the 12-week program there will be a live 1 hour with me or guest speakers to help you with messaging, content planning, SEO, systems, AI and so much more.

All these bonuses - are yours for no extra cost (and for most of them, I can’t even put a price tag on the value!)

And so much more (that I can’t reveal right now!).

Cohort 1 was filled with incredible surprises. My motto is “surprise and delight” - ALWAYS!

This program will give you the accountability and push you know you need!

But, do I really need this?

Only if you:

  • Are a small business owner or solopreneur just getting started with your business feeling all over the place

  • Have lots of great ideas, but never leave the idea zone

  • Are a small business stuck in a time-for-money business model and looking to build a scalable offer

  • You still haven’t decided what’s your core offer

  • You don’t have a website or a landing page for your core offer

  • Are lost with where to go with your business from where you are right now

  • Have a new business idea that you’re unsure how to get it off the ground

  • Tend to leave courses and work halfway and you know you need a “coach” pushing you to complete the work

  • Feel overwhelmed when you think about all the marketing stuff that needs to get done

  • Feel anxiety about getting exposed on socials

  • Are finding it hard to be consistent

  • Feel stuck with your growth

  • Feel like you don’t have a proper plan in place to grow

“I feel you just saved me one or two years (or more) worth of Google and solitaire despair that would likely end up in yet another project archived.”

Pedro Ganço - completed The GYM Cohort 1

My personal guarantee to you

You will finish this program with:

💪 A strategy (and a strategy template you get to use over and over again in your business)

💪 Your offer clearly defined and a sales funnel ready to go

💪 A content plan

💪 Confidence to run ads

💪 Lots of fun and enthusiasm along the way (includes a pizza chat to celebrate your wins)

You’ll not feel lonely and lost again.
I can guarantee you that much!

What I can not guarantee:

That you’ll make money immediately as it depends on so many things. This is NOT a get-rich-quick scheme in any way!
Growth takes time and some people have very solid foundations (and therefore can monetize quickly), others need to be a bit more patient and keep showing up - consistently.

Get ready to do in 12-weeks

what you couldn’t do in YEARS!

About your coach

Fractional Head of Marketing

•

Full stack marketer

•

360º marketing approach

•

Holistic approach to marketing

•

Fractional Head of Marketing • Full stack marketer • 360º marketing approach • Holistic approach to marketing •

Olá from Portugal 🇵🇹

I’m Romana and I help female founders, solopreneurs, service providers, and educators with their marketing and growth.

I have 10+ years of experience building marketing departments, and I firmly believe that marketing doesn’t have to be hard, scary, or break the bank.

My business motto: Marketing is 50% listening to your customer and 50% implementing strategies/testing.

I was the first marketing hire in my last two companies and helped build those marketing departments from the ground up (and generated millions in revenue along the way).

Because I was the Head of Marketing, I have a 360º view when it comes to Marketing.

And because I built up each area of the marketing department, I know about Strategy & Planning, Funnels, Setting up Email Marketing, Building Campaigns, Setting up Workflows, Ads, Content, SEO, and the list goes on.

My superpowers are:

  • Leadership

  • Strategy

  • Planning

  • Getting s*** done!

And oh girl, we’ll surely get sh*t done. It’s guaranteed.

The G.Y.M. idea was born from my dissatisfaction with online, one-size-fits-all courses, and limited access to online communities.

I want to be here to support you and your business for the long haul.

Just as I did for those past companies and what I do now for my clients.

I’m your marketing coach for the long run!

5 fun facts about me

1) My husband and I cook and eat pizza every Friday. We started a project called Pizza and Portraits where we invite friends to eat pizza and photograph them afterward.

2) I’m the proud mom of 2 boys (I’m raising them to be feminists).

3) In 2010 I took a career break and traveled around the world for 9 months (and I brought back the best souvenir in my belly: my eldest kid).

4) I worked as an extra in a Bollywood movie with Shahrukh Khan (IYKYK).

5) I’m fluent in 3 languages: English, Portuguese, and Italian and I’ve lived in 3 countries: Portugal (where I’m from and currently live), Ireland and Italy.

Some brands I work(ed) with & for

Don’t let these doubts get in the way of your growth commitment!

  • Don’t fall on the “time” trap! YES, you do have time. You can always make time to the things that matter to you. You may need to readjust some things, but you can MAKE time for a program that will help you save time and grow!

  • It is if you have a business idea for a product or a service and you know you need marketing support. And it also is if you have a business but you feel lost and overwhelmed with marketing.

  • You can - honestly, there’s nothing you can’t do. But how long will it take you to figure out all the marketing things? How many times do you feel lost and confused? How many times did you try to do a marketing strategy without knowing where to actually start?

  • I love this Chinese proverb: "The best time to plant a tree was 20 years ago. The second best time is now.". Now replace plant a tree with start a business. There’s no such thing as the best time to start. The best time is now and waiting is a waste of time. Don’t take away from people the opportunity to receive your unique gift: YOU & what you have to offer

  • This is why before we even start I’ll offer you an audit of your idea. Don’t worry - we got this :)

  • And this is why I offer you a business audit before we get started. I got your back.

Some questions people have been asking

  • 12 months total so you can go back and replay as many times as needed.

  • About 2 hours a week. Each Monday I’ll drop a new module and an exercise. Then on Wednesday, we’ll have a live class. Throughout the week, during business hours you can ask any questions!

  • PLENTY! I’ll be available during business hours to answer your questions and there will be a live call every Wednesday!

  • The first Module will drop on September 16th

  • I don’t want you to find an excuse to opt out. You’re getting in the G.Y.M. because you’re fed up of wasting time and want to make real progress. I don’t offer refunds, because if you follow the program you will get all the deliverables: A strategy, a plan, systems, and a funnel.

With this program, you’ll enter the zone…

The NO BS EXCUSE zone! You WILL get sh*t done!

Set yourself up for success with marketing knowledge and the right business mindset.

That dream you’re after?
Claim it. NOW.

Join the G.Y.M. 12-week program and unlock your business growth

€1497 if you pay full

€499/m

for 3 months

Cut the excuses. It’s time to get your idea of the ground and make real progress in your business.