Growth Letter #18
5 WAYS THIS LETTER CAN INSPIRE & HELP YOU GROW.
My simple method of staying accountable
From idea to launch in 8 hours
3 key things to consider when deciding on your freebie
How Stephanie filled all the spots on her challenge (before the end date)
Your actionable growth tip: Create an outstanding freebie with the S.A.P. framework
🤭 I'VE BEEN USING YOU
Not in a bad way, I promise.
I've been using you as my accountability “buddy”.
Here's the thing.
It's ALWAYS scary to put yourself out there (whoever is telling you that it isn't is lying to your face).
So I've been using these Growth Letters to keep me accountable from the very start of my journey.
I announce here that I'll launch something.
I do what I say because don't want to lose face (I worked HARD to gain a reputation of being an inspiring leader and I won't let anything shake that reputation).
So when I told you last week that I was going to launch my VIP offer this week, this was my motivation to keep myself accountable.
So even if I tried to chicken out or procrastinate - I could not fail my “promise”.
So hey, here it is 🥳
👑 MY VIP GROWTH DAY IS HERE 🥳
Do you feel like you've been sitting on your idea for far tooooo long?
Tired of telling people about what you want to do, but started to feel embarrassed because you still haven't taken action?
It's time to kiss goodbye 😘 to excuses & procrastination.
Book my VIP Growth Day and let's get s*** done (like, now!)
🚀 From idea to launch in 8 hours 🚀
Two key outcomes guaranteed:
🚀 Create a strategy for your launch
🚀 Build and launch your offer
Skeptical we can make it work in a day?
Don't underestimate me 😂. And Gabi knows what I'm talking about.
ONLY 2 slots are available in March.
Chop-chop. You already wasted enough time. Let's grow.
🚨 THINKING ABOUT YOUR NEXT (OR FIRST) FREEBIE? HERE ARE 3 THINGS TO CONSIDER
The other day I heard the term “digital dust”.
Digital dust is what 95% of freebies are collecting these days.
First of all, what is a freebie?
A freebie is normally something that's given away for free.
It can be a checklist, an eBook, a video series, etc which online businesses create to collect emails (and grow their mailing list).
Why do you need one?
Because growing your email list is directly correlated to your online revenue.
This is a FACT.
87% of brands say that email marketing is very critical to business success.
(Litmus 2023)
Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.
(Statista, 2021)
Email marketing remains on top when it comes to return on investment. As you spend one dollar, businesses, on average, earn $36 from their email marketing.
(Omnisend 2023)
But here's what happening these days:
😮 You see a freebie that has a catching title
😊 You give your email to download it because you think it might resolve a problem you have
🤓 You have a quick scan
👋 You move on
✉️ You start getting emails from the person who created the freebie
🤔 After a few emails, you wonder “Who was this person again?”
🙅♀️ After a few months, you unsubscribe because you don't even remember why you signed up in the first place
Guilty?
We all are, so don't worry.
Entrepreneurs often neglect their freebies.
But you, my dear, are NOT going to make that mistake.
So when you create your next freebie (and especially if you have a personal brand), consider this S.A.P. framework:
1. Small problem: It needs to resolve a small problem from the big problem that your Ideal Customer has
Let me explain. Let's say you're a business coach for female C-levels. Your ideal customer has one big problem: being a top performer in such a high-level role.
A small problem could be: Building your leadership confidence.
2. Appetizer: It needs to be an appetizer of what it's like to work with you.
Think about a restaurant.
You walk in and the whole place already makes you curious.
Then they bring a little appetizer.
Wow, it's delicious. You want more!
You can't wait to see what the chef will prepare for the main course.
3. Personality: It needs to show your brand personality, and show what makes you different.
You need to captivate your ideal client.
And the best way to do that? Showing your brand personality and what you stand for.
In a world with thousands of brands offering the same things, what makes you decide to pay attention to one brand over the other?
So from the first contact people need to feel “Oh I like this girl” or “Wow, this brand is so different”.
Make your Ideal Customer feel something. People ALWAYS remember how you make them feel.
My S.A.P. freebie: a GYM taster class 😋
I'll be announcing the date for the first one soon. Stay tuned 📻
PS: If you're new here, The G.Y.M. stands for Grow Your Marketing and Grow Your Mindset and it's my 12-week marketing program, that helps you with Marketing Strategy, Planning, and Marketing Execution.
✨ GROWTH INSPO: HOW STEPHANIE FILLED ALL THE SPOTS IN HER FIRST-EVER CHALLENGE
Meet Stephanie (say hi Stephanie 🤗)
Stephanie is a Pronunciation Coach and a Gymer (aka someone who's taking my 12-week GYM program).
She was a fast action taker when I opened the GYM doors and she got my audit call bonus.
In that audit, she was looking for a way to grow her list and get people warmed up for her offer.
So, together we brainstormed the idea for her first freebie:
A voice memo challenge.
It was a S.A.P. ☺️
Small problem:
It covered some of the small pronunciation problems
Appetizer:
It gave people a taste of what it's like to work with Stephanie in her very own unique way: with voice messages and memos.
It warmed them up, showing how they can get confident in their English skills.
So much so that by the end of the challenge she was getting incredible testimonials like this:
"When I began the mini-course with you my goal was to improve my English skills to take my business to the next level and expand internationally. Within just one week I found myself saying “yes” to an international client.
You gave me the confidence to do it. I knew that I had the words in me, but you helped me to put them together – to TRUST in myself."
#isn'tshewonderful
#i'msoproud 🥹
Personality:
It gave people an awesome glimpse of her quirky personality, how she can help people get confident with their English skills to go after that promotion or that new job.
And it warmed people up to the offer she just launched.
Stephanie's program made me think about my own progress.
I can credit a lot of my success to becoming confident in English.
My English skills have helped me grow 10X multiple times. This alone brought me most of the opportunities I have.
If you're looking to build that confidence, I HIGHLY recommend you to check out Stephanie's kick-ass program.
It can transform your life if you're a non native English speaker. Literally!
🚀 ACTIONABLE GROWTH TIP: CREATE YOUR FREEBIE APPLYING MY S.A.P. METHOD
Answer these questions:
❓ What small problem from the big problem can your freebie resolve?
❓ How can you make it an appetizer, making people hungry for more?
❓ How can you show your personality and what differentiates you?
Can I help?
The G.Y.M.
Join the next G.Y.M. cohort.
This is a 12-week marketing program that will help you build a marketing strategy, plan, and build a sales funnel.
Gymers get a ton of personalized feedback and support from me, so the spots are limited.
The best way to ensure you'll secure yours is by jumping on the list.
G.Y.M. "Waitlisters" will also get a special discount and bonuses.
VIP Growth Days
VIP Growth Days are HERE, but there are only 2 spots available.
Growth days are meant to help you accelerate your business growth and take you from idea to launch.
PS: This letter was written by a real human.
