Growth Letter #20
4 WAYS THIS LETTER CAN INSPIRE & HELP YOU GROW.
You're sitting on a mountain of value
Big Hairy Audacious Goals
I want to publish a book this year
Actionable Growth Tip: What are you going to do about that value?
⛰️ YOU'RE SITTING ON A MOUNTAIN OF VALUE
“You're already sitting on a mountain of value!”
Daniel Priestley in the book Key Person of Influence
I read this the other day, and my immediate reaction was:
I AM sitting on a mountain of value.
My decade+ of experience in marketing.
My instincts for the right marketing strategy and tactics.
My leadership skills and the way I can get people to cut the excuses and get sh*t done.
My mentorship and coaching skills.
Even my personality and my very unique way of doing things.
I knew this when I quit my job.
And I knew from the start of my business journey that there was a marketing program within me.
This was one of my motivations to start The G.Y.M. program.
I wanted to share that value.
I wanted to use my leadership skills.
But this story is not about me.
It's about YOU.
Here's the thing.
You too are sitting on a mountain of value.
Your experience.
Your knowledge.
Your skills.
Your very unique take on your area of expertise.
Your very unique way of doing things.
So what are you going to do with that mountain of value?
Just sit on it?
Or do something about it?
Do you want my opinion?
Even if you don't…
Here it is...
DO SOMETHING ABOUT IT.
And start by setting up Big Hairy Audacious Goals.
Not THAT kind of hairy 😂
🎯 BIG HAIRY AUDACIOUS GOALS
“You can't hit a target you cannot see”
What are Big Hairy Audacious Goals?
I'm glad you asked!
The term is abbreviated as BHAG.
It was coined in the book Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras.
BHAG's are long-term (10+ years) stretch goals that help leaders think BIG and teams understand the bigger picture.
It has to be so big that it feels almost impossible right now.
We're talking about “Let's connect the whole world” (Meta) or “Enable human exploration and settlement on Mars” (SpaceX) kinda thing.
Why is this relevant to you?
Because these big ideas are not exclusive to Musk or Zuckerberg.
You need to STOP thinking small.
No, you're not going to put the first woman on the moon (wouldn't that be cool and fair?).
Why have a local business that makes you 50K/year when you can go online and make even more than that?
Why think you can only travel in your country when you can travel the world?
Why stay stuck in a job that you hate, when you can have a business you love that generates a lot more money (and satisfaction)?
Once you create that big vision for your future and believe you can figure it out and make it work it will help you:
Make strategic decisions
Say no to the things that won't help you reach your goal
Focus on the things that will
An example of BAGH for you:
I want to become a keynote speaker who is paid top dollar to speak on the biggest world stages (I see this for a couple of my clients 😎)
I want to be the number-one organic skincare brand in Europe
I want to retire when I'm 50 (that's my BHAG btw)
Be clear on your BHAG.
And then take the steps to make it happen.
🚀 I'LL PUBLISH A BOOK THIS YEAR
If you've been reading my Growth Letters for the last few months, you know I've been using you - in a good way ☺️
I'm using you as my accountability buddy.
But also, I give you the “privilege” to be the FIRST to know about my Big Goals.
And my new Big Goal is:
I want to write a book by the end of this year.
😬🥳
And now that I shared this with you, I'll HAVE to make it happen.
Because I won't lose credibility with you.
And I made this decision because it's aligned with my BHAG: I want to retire when I'm 50.
Psst: As I was running this morning I got the book title idea and I'm in loveeee.
It's happening. It's freaking happening.
(and I'm SOOOO scared! 😬)
🚀 ACTIONABLE GROWTH TIP: DO SOMETHING ABOUT YOUR MOUNTAIN OF VALUE
Think long-term. Where do you want to be in 5 to 10 years?
Be clear on your vision.
Take the steps towards it.
And the first step is to assess your “mountain of value”.
What can you do about this value you have within you right now that will take you closer to your BHAG?
How can you monetize your skills?
How can you attract the right people, and the right partnerships to get you to your BAHG?
Need help to get this type of clarity? I'm here for you.
WHEN YOU'RE READY, THIS IS HOW I CAN HELP
💪 THE G.Y.M.
Join the next G.Y.M. cohort.
This is a 12-week marketing program that will help you build a marketing strategy, plan, and build a sales funnel.
Gymers get a ton of personalized feedback and support from me, so the spots are very limited.
The best way to secure yours is by jumping on the waitlist HERE.
G.Y.M. "Waitlisters" will also get a special discount and bonuses.
PS: I'll be closing the waitlist VERY soon and announcing new GYM dates 🥳.
Stay tuned.
“There is a business idea before and after GYM! I feel I'm doing with this program in 3 months what I wouldn't have even accomplished during this year. I love your structured sequence approach and the hands-on factor pushing the team to deliver piece by piece, one week at a time.” - Pedro, a very enthusiastic GYMer
🤙 BOOK A STRATEGY CALL
Do you even need this? YES, but only if you:
Are not happy with the way things are going in your business and/or career
You're confused about what the next step in your business should be
You're not sure where to go from where you are
You know you're not attracting the right customers (if people are bargaining your prices - that's a big red flag)
Your business is not growing
Was it a yes to any of this? Then I “prescribe” you a strategy call.
After the payment, I'll ask you to fill a short questionnaire so I understand where you are and where you want to be.
We'll then hop on a 90-minutes Zoom call to create a strategy and plan together.
PS: This letter was written by a real human, who cares about your growth!
