Marketing is not what will hold you back. Not anymore!
Hi, I’m Ro. I’m a marketing coach for small business owners like you.
I’ll help you go from overwhelmed and confused to inspired, focused, and clear with a winning strategy and a plan.
Growth is my thing
I help small business owners, service providers, coaches, and educators build and grow scalable and sustainable offers, but also build a lifestyle business they ADORE.
I’ll help you get clarity on how to achieve your vision (by implementing the right strategy), I’ll create a logical roadmap with the steps you need to take in marketing to get to your goals, and I’ll help you implement the steps.
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“This is what it takes to grow”
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I cover marketing tactics, channels, strategy, growth, and mindset - and my own business journey - with all the behind-the-scenes, successes and failures, and emotional rollercoasters (because growing a business is not the glamour you see on IG).
Let's gROw? 🚀
Marketing doesn’t have to be hard, scary, or break the bank
You know you’re headed to something big with your business.
You have a proven concept, paying customers.
But to grow and scale, you worry you’ll need to put a lot more effort, time, and money into marketing.
You’re dreading that massive marketing to-do list (and asking yourself if it’s even the right list and if you have the right strategy).
You’re seriously tired of doing all of this alone.
This is where I come in.
I’ve spent nearly a decade building marketing teams from scratch and heading marketing departments.
I’ve written and implemented multiple successful strategies.
I’ve smashed targets over and over again.
(And I’m resourceful: I’ve done this with big budgets and small budgets.)
And now, I’d love to be your marketing coach or partner-in-growth.
I’ll help you come up with a winning strategy for your business, build a plan to implement it, and help you with the most efficient ways to execute the strategy.
Some of the brands I’m helping grow
My Program & Services
The G.Y.M.
The G.Y.M.
Done with you Marketing: 12-week Marketing Program
The G.Y.M. stands for Grow Your Marketing & Grow Your Mindset and it’s where small business owners come to flex their growth muscles.
This is a 12-week Marketing program that I open twice a year to help small business owners go step by step from idea to strategy, plan and a funnel set up and ready to sell.
The program is HIGHLY hands-on, with tons of accountability and personalized feedback from your marketing coach (aka me 😎)
Done with you Marketing: Group Coaching
I bet you’re tired of doing business alone and having to figure out all the marketing stuff.
The good news? You can hire me as your marketing coach.
I’ll coach you on how to create a winning strategy for your business, how to create a plan to execute that strategy, set goals, and all the questions you’ll have in between: from ads to landing pages.
Oh, and hold you accountable!
Oh yes, I will.
Done for you Marketing: Fractional CMO
Everyone has superpowers!
Mine are strategy, growth, systems, and leadership.
I thrive in creating and delivering strategies that impact growth, building outstanding online experiences, developing scalable systems, and leading teams.
SOME OF MY ACHIEVEMENTS ARE (BUT NOT LIMITED TO):
Generated over €3 million in revenue from marketing campaigns within 18 months
Managed campaigns, set up automation, developed scalable systems, and built the strategy for email marketing for databases of nearly 1 million accounts (twice, for two different companies)
Led a project in a SaaS company to migrate 1 million accounts to HubSpot. Created and delivered the strategy for email newsletters, highly targeted marketing workflows, and product update emails, resulting in a 3% increase in tool adoption
Coaching 12 small business owners with marketing strategy and marketing operations and helping them go from business idea to having an online offer and making consistent online sales
“Romana is the missing piece that every person needs to grow their business.
I was plugging along with my business and making money, but I had no direction for growth and no strategy behind how I planned to reach and convert my ideal customer, to get to the next level.
Enter Romana.
Within weeks of working with Romana, I had defined my ideal customer, had an action plan for reaching her, and the marketing strategy I needed to guide my business.
A few months later, I launched my own membership, and the future of my business was changed forever.
None of this would have been possible without Romana.
Stop *thinking* about working with her and get in now, before everyone else finds out how incredible she is.”
Emily Claire | NYC, USA | CEO, Emily Claire & Co
“Working alongside Romana has been an absolute dream come true for my entrepreneurial journey!
As someone who's been a business owner for two decades, I was hesitant to relinquish control of my marketing efforts.
But from the moment Romana came on board, I knew I had found my perfect partner. She didn't just assist with launches; she transformed them into unforgettable experiences.
Whether it was introducing a new product or venturing into uncharted territory, Romana's expertise and unwavering support never failed to amaze me.
Let me tell you, there were countless moments when I felt like I was on the brink of giving up. Yet, Romana was there, not only to offer strategic guidance but also to lift my spirits and remind me of my capabilities.
Her infectious enthusiasm and genuine belief in my vision propelled me forward, even when the journey seemed daunting.
Romana isn't just a marketing expert; she's a true partner and friend. Her passion for what she does shines through in every interaction, making her not just a valuable asset to my business, but an essential part of my success story.
I am endlessly grateful for her dedication, support, and unwavering belief in our shared vision. Working with Romana has been an absolute joy, and I can't wait to see what we'll achieve together in the years to come.”
Stefani Carol | Cincinnati, USA | CEO, Elevate Academy
I’m helping Emily, Stefani, Maria and many other founders
But I also want to help YOU grow…
And here’s what I can do for you
1. Give you a clear roadmap for your business
AKA marketing strategy. There are a million possibilities with marketing.
Should you do email marketing, invest in content, improve the copy on your landing pages, and work with influencers? Which one first? All at the same time?
I’ll do an audit of your business, and understand where you are, and where you want to be (goals, and vision).
I’ll offer you a roadmap to get you to your goals fast so you don’t waste time, money, and effort on the wrong marketing initiatives.
2. A website that converts
The website shouldn’t just be a window for your services and products. It must be a conversion machine.
It needs to:
Make sales (if you sell products/services on your site)
Get you leads (if your main goal is to get people to talk to you - that’s my strategy for this site)
Help you grow your email list (btw this is a MUST for any site and any business)
If your website visitors get a poor experience they’ll leave and never come back.
All the money, time, and effort you put into getting that traffic will go to waste.
I’ll do an audit of your site and implement the best CRO practices and hacks/strategies that will help you improve your conversions.
Fun fact: Sometimes it’s just a tiny change or experimenting with a new idea. For example, when I added a simple WhatsApp plugin to a photography website it made that business get and close 10X more leads because I removed the friction of having to look for an email or having to submit a long form.
3. Emails that sell
Everyone who knows me knows how obsessed I am with email marketing.
Wanna know why?
Because I’m seen companies explode their sales from 5 to 7 digits when implementing a good email strategy.
Email is not dead and it won’t be anytime soon.
There’s nothing more valuable in a business than a solid email list.
A good strategy for email campaigns and email automation is fundamental for the growth of any business.
Fun fact: Email marketing is my oldest and dearest love in marketing. The strategies I implemented gave me an ROI of 2300% when it comes to email automation and 708% with email marketing. My open rates have been consistently over 40%.
The eLearning company I worked for had a database of 500,000 users and the SaaS company had a database of 1,000,000 users.
4. Content that generates traffic and adds value
But Romana, I can’t write. I’m too shy to be on camera. What content to create? What channels should I use for distribution? I have no patience for SEO, etc, etc.
I’ve heard them all.
Content can feel overwhelming. But it doesn’t have to be.
You can go big. You can go small. You can show your face. You can hide your face. You can be on one social, or you can be in all.
There are multiple ways to go about it. Each brand is unique and needs its own strategy.
Fun fact: In just 2 months, my content cluster strategy made the visibility of a site I worked with go up by 500%, the traffic by 200%, and get 2 main keywords rank in the top 10 and 15 keywords in the top 20.
I’ll do your marketing, so you don’t have to.
Like, really! You have better things to do than having to figure out all the marketing stuff.
Save your time and energy to do the things that make YOU happy.
What they say.